Ever heard of the term “the next best thing since sliced bread”? and wondered what the heck is so great about it in the first place? That’s what we thought.
The omnipresence of this sliced bread in our lives has caused us to take it for granted. Little did we know, that the invention of this “Bread-Slicing-Packaging-Thingamajig” required almost 3 decades to be perfected and a further 2 years to be a household necessity.
It was the unsung impact of this simple invention which we, at NSB represent! Through the creation of uniform thin slices of bread, consumption of bread increased exponentially and created a demand for an increase in variety within the spread industry such as Jam, Marmalade, Marmite, butter, etc.
In our current day, the sliced bread can be equated to the invention and marketing prowess of say, an iPhone which essentially birthed the App industry, Facebook, Twitter – which has changed the way we communicate and Spotify which has shifted the ownership of the music industry.
BUT WAIT! Before these inventions became household names, they were supported and shared by its local community and city.
We want to create a community that supports your local kick - arse ideas. That's how we bake !